Brand Identity: The Biggest Challenge When Starting from Scratch
For early-stage startups and new ventures, the brand identity often lives solely in your head—before there’s any tangible sketch, palette, or tagline on paper.
Where do you source ideas for colors, fonts, and logos?
I’m curious to hear what this community finds genuinely difficult in the branding process versus what only feels hard at first. What approaches or resources have you found most effective when you’re building a brand from the ground up?
